Muse

Project overview

Studio

Flow Studio
2023

Project type

UX/UI Case Study
End-to-end Product
Academic

Role

UX Research
UX/UI Design
Brand Identity
Motion Product Design
Illustration

Tools

FIGMA
Adobe Suite
After Effects
Json / Lottie
Maze

AI-powered Art discovery & opportunities platform.

The problem.

Art enthusiasts and artists lack a unified platform to discover both local & global high-quality Art events, connect with communities, gain visibility and collaborate. Existing platforms are fragmented, often showcasing low-quality or irrelevant events, making it difficult to engage with meaningful Art experiences & with fellow art lovers.

The goal.

Redesign the onboarding experience to close the gap between what Bazaart could do and what new users believed it could do — and move the metrics that six months of tweaks couldn't.

Quick links

Key objectives

MVP roadmap

Working prototype

Empathize

If we don’t humanize technology, then who are we designing for?

In this section

Research plan & script

Interview takeaways

User
persona

Key
objectives

Research plan
& interview script

Research approach

‍I decided to conduct user interviews in order to produce rich qualitative information, generate new ideas, evaluate existing product, confirm/infirm my assumptions & yield valuable results with a small sample size.

Methodology

1:1 interviews
3-5 in-persons / Google meet interviews
Note taking through Otter.ai.

Objectives

Explore and identify patterns of how participants attend Art events & collaborate. Identify pain points and unmet needs that participants face when trying to accomplish these 2 actions.

Open questions

How do you currently connect with other artists online?
How about offline?Tell me more about that experience.
What are your current challenges & frustrations with the Art community?
How do you currently keep up with Art events & workshops in your city? Globally?
What type of Art events do you prefer attending? Why?
Can you describe your last time attending art Art event & how it was for you?
How many art events or workshops did you attend both online or offline last month? This year?
How do you currently collaborate with other artists? Tell me more about that experience.
Tell me more about that experience.What is your opinion on AI-led technology?
Is there anything else you want me to know?

Open questions

What type of app or tools do you currently use to discover new Artists?
How about Art events or workshops?
Do you buy tickets to Art events online? If yes how?
What features do you like most about them and why?
What features do you like the least and why?
How could it be improved?
How do you currently get tickets to Art events
When is the last time you collaborated with a fellow artist ? Can you tell me more about that experience?
Can you describe the last time you used AI to leverage your Art / in a professional context?
How did it you feel about that experience?
What are your thoughts on using AI to recommend Art events & content tailored to your interests?

Interview takeaways

Fragmentation

Participants expressed frustration with having to navigate multiple sites, social media pages, and newsletters to stay informed about events & call to Arts, leading to information overload & a sense of missing out on opportunities.

Frustrated

Overwhelmed

Inconsistency

Interviewees reported experiences with poorly organized events, misleading descriptions, and subpar exhibitions, undermining their trust and interest & making them hesitant to invest time and money in future events.

Distrustful

Disengaged

Intimidation

Interviewees find it tedious & inefficient to personally reach out to other Artists for collaborations / calls for Art. Many feel uncomfortable initiating contact due to fear of rejection or lack of confidence.

Insecure

Isolated

User
persona

Emma Chen

AGE

LOCATION

New York, NY

STATUS

Single

OCCUPATION

Freelance Visual Artist

EDUCATION

Bachelor of Fine Arts

ART MEDIUM

Mixed Media (painting, digital art, sculpture)

INCOME

$55,000/year

TECH USAGE

Very proficient

Background

Emma has been passionate about art since childhood. She pursued a Bachelor of Fine Arts and has been working as a freelance artist for 5 years. Emma participates in local and international art communities and is constantly seeking new ways to connect with other artists and art enthusiasts

Apps & platforms

Instagram

Behance

ArtDeadline

Eventbrite

Facebook Events

Bumble BFF

I don’t go to many Art events because it can be so time-consuming to look for them on the internet & they’re often overpriced.

I wish I could collaborate more, but frankly it's so discouraging to reach out to a bunch of random artists on Instagram and hope for a response.

Goals

Attend high-quality art events & workshop without breaking the bank.
Grow her network & her skillset through collaboration with other artists.
Gain visibility in the community both online & offline Stay updated on the latest art trends & events.

Challenges

Already multitasks at work, feels overwhelmed with the fragmented sources of information for Art events & opportunities
Lacks the time & motivation to personally reach out to other artists on Instagram & Pinterest
Finds it tedious to stay in touch with Art news & events

Behavioral insights

Emma spends about 2 hours daily on social media, primarily Instagram and Pinterest, for art inspiration.
Attends approximately 3-4 art events or workshops per month, both online and offline.
Actively participates in local art fairs & exhibits her work 2-3 times a year.

Payment methods

Key
objectives

Simplify

How might we gather Art event discovery, connect Artists and Art lovers, and fosters growth & collaborations all in one space?

Personalize

How might we leverage AI to create a comprehensive platform that efficiently filters & tailors Art discovery to each user’s need?

Amp up the fun

How might we make the experience of keeping up with opportunities & Art events entertaining rather than tedious?

Ideate

“The day before something is a breakthrough, it’s a crazy idea.”

In this section

project space
definition

Features
categorization

MVP
Roadmap

Project
space definition

Introduction

In order to properly determine, categorize & prioritize features, I decided to get a deeper understanding into exactly what Art events & Calls for Art are.

What are Art events?

Art events encompass a wide range of activities and gatherings where art is created, displayed, discussed, or experienced. These events are designed to engage artists and art lovers, fostering a sense of community, education, and inspiration. They can be both physical and virtual, allowing for diverse participation and interaction.

What are Calls for Art?

Calls for art are invitations for artists to participate in various opportunities, such as exhibitions, grants, competitions, and collaborations. These calls seek to discover and promote talent, provide funding or resources, and encourage artistic growth and innovation. They are essential for artists looking to gain exposure, develop their careers, and engage with the art community.

Art Event types

    1. Art Exhibitions
Types: gallery showings, museum exhibitions, solo or group artist showcases, virtual gallery tours, online exhibitions.

    2. Art Fairs / Festivals
Large-scale art fairs, local art festivals, art and craft fairs, digital art festivals.

    3. Workshops / Classes
In-person workshops, hands-on art classes, live demonstrations, webinars, live-streamed art classes, pre-recorded tutorial series.

    4. Art Auctions
Traditional & charity art auctions, estate sales, online auction platforms, live-streamed bidding events.

    5. Art Talks / Panels
Lectures, artist talks, panel discussions, , webinars, live-streamed discussions, podcast interviews.

    6. Art Performances
Live art performances, interactive installations, street art events, live-streamed performances, VR experiences.

    7. Open Studio Events
Artist studio open houses, art walks, studio tours, virtual studio tours.

Art Event types

    1. Grants
Individual artist grants, project-specific grants, research grants from private foundations, and corporate sponsors.

    2. Exhibitions
Solo exhibitions, group exhibitions, open calls, juried exhibitions.

    3. Residences
Artist residencies, research residencies, studio residencies.

    4. Competitions / Awards
Art contests, juried competitions, thematic competitions, awards and public art contests.

    5. Internships / Fellowships
Museum internships, gallery internships, research fellowships.

    6. Project Collaborations
Collaborative art projects, cross-disciplinary collaborations, art projects involving artist-artist, artist-institution, or artist-community partnerships.

MVP
roadmap

Events - search & filter

Advanced search options with filters for location, date, type of event, medium, cost and more.

Calls - search & filter

Advanced search options with filters for location, length, type of calls, medium, price and more.

Events details

Comprehensive information on each event including time, venue, description, and host.

Card Details

Comprehensive information on each event including dates, location, description, and organizer.

Artist Profile

Section containing the artist's portfolio, bio, achievements, events & collaborations (past & future), Ai Artist personality etc

Ai test + test results

Questionnaire about art preferences, goals & experience in order to create a tailored experience in-app + drafting of a “Art personality”

Onboarding

Short set of steps summarising App’s purpose for first time users.

Mobile App

A user-friendly mobile app with all features accessible on the go.

Ticket purchasing

Seamless ticket purchasing and registration process for events and calls for Art.

Events - notifications

Reminders and updates for events the user has shown interest in or registered for.

Calls- notifications

Reminders and updates for calls for Art the user has shown interest in or registered for.

Calls- application form

Short questionnaire customized to the specific call with Ai answers suggestions.

Calendar integration

Ability for the App to understand and shows scheduling conflicts wth other calendars while still in App.

Apple Wallet synch

Capacity to add to Wallet directly from within the App

Social sharing

Share events attendance or AI test results on social media or with contacts within the app.

Music integration

“ Set the mood” - as a nice delight into profile in order to make the experience more pleasant

Token system

Collect tokens by accomplishing a stream of actions in app ( reviewing events you are a verified attendee for, purchasing tickets etc)

Prototype

If I build it,
will they come?

In this section

User flow
& wireframes

User
testing
takeaways

Branding
& UI kit

Final
prototype

User flow
& wireframes

Why a user flow?

I decided to focus on creating a user flow for a first-time user looking to purchase an event. The idea was to develop this specific user flow into wireframes ready for user testing, in order to make sure the process of both the initial onboarding + event search would be intuitive enough for someone who had never used the app before.

Onboarding | User flow preview

Onboarding | Lo-fi wireframes preview