3
Empathize
The tools were magic, but the path was foggy.
In this section
Initial research
Key insights
Bazaart
2023
Complex Flow Design
Professional
Product Strategy
Pitching
UX Research
Mobile UX/UI
Interaction Design
Animation
Otter.Ai
Adobe Suite
Statsig
Amplitude
FIGMA + dev mode
After Effects
Lottie / JSON
The context.
Bazaart, a well established mobile & web app for creative design, more recently infused with powerful AI tools like Magic Remove, Magic Background and Magic Expand. But the onboarding experience hadn’t kept up. It felt outdated and disconnected from the product’s evolution—underselling its value in a fast-paced market.
The problem.
Despite very strong new features, user retention lagged. 42% dropped off during onboarding, and 60% used the app only once. Multiple rounds of previous iterations hadn’t moved the needle—users weren’t discovering the product’s potential.
The goal.
Redesign onboarding to better reflect Bazaart’s capabilities & value to users. The aim: make the experience clear, inviting, and sticky enough to boost activation, retention, and deeper creative play.
Methodology
In-app onboarding funnel tracking (Amplitude)
User survey n = 123
Behavioral drop-off analysis
Feature discovery audit (AI tool usage)
Objectives
Understand why users weren’t reaching value early in their journey — where they dropped off, what confused them, and how the onboarding experience shaped their perception of the product. Identify key friction points to inform a streamlined, more engaging first-use flow.
60% of users churned after one session. Only 14% used an AI tool on Day 1. Users explore, but don’t reach meaningful value.
Users felt rushed, overwhelmed, or confused. 47% skipped the tutorial altogether. The step-heavy flow caused friction, not confidence.
Completion stayed flat (42–46%) over six months. We needed a structural rethink, not just visual polish.
Day 30 retention increased by 35% after the redesign. The share of users who churned within 3 sessions felt from 60% to 41%. Average premium subscription length increased by 22%, suggesting users converted with clearer intent.
More users reached core features earlier: AI tool usage in session 1 jumped from 14% to 33% = more users reached meaningful outcomes earlier.
This wasn’t just a one-off fix. It set the tone for how we kept approaching product: with clarity, joy, and individual intent — one moment of delight at a time.