Project overview
Bazaart
2023
Onboarding Redesign
Retention & Activation
Professional
Lead Product Designer
Opportunity Framing
UX Research
Interaction Design
Systems Design
Animation
Otter.Ai
Adobe Suite
Statsig
Amplitude
FIGMA + dev mode
After Effects
Lottie / JSON
Reimagining an onboarding flow for the AI-powered future of design
The context.
Bazaart, a well established mobile & web app for creative design, more recently infused with powerful AI tools like Magic Remove, Magic Background and Magic Expand. But the onboarding experience hadn’t kept up. It felt outdated and disconnected from the product’s evolution—underselling its value in a fast-paced market.
The problem.
Despite very strong new features, user retention lagged. 42% dropped off during onboarding, and 60% used the app only once. Multiple rounds of previous iterations hadn’t moved the needle—users weren’t discovering the product’s potential.
The goal.
Redesign the onboarding experience to close the gap between what Bazaart could do and what new users believed it could do — and move the metrics that six months of tweaks couldn't.
Empathize
The tools were magic, but the path was foggy.
Methodology
- In-app onboarding funnel tracking (Amplitude)
- User survey n = 123
- Behavioral drop-off analysis
- Feature discovery audit (AI tool usage)
Objectives
Understand why users weren’t reaching value early in their journey — where they dropped off, what confused them, and how the onboarding experience shaped their perception of the product. Identify key friction points to inform a streamlined, more engaging first-use flow.
Key insights
Value lands too late
60% of users churned after one session. Only 14% used an AI tool on Day 1. Users explore, but don’t reach meaningful value.
Onboarding = friction
Users felt rushed, overwhelmed, or confused. 47% skipped the tutorial altogether. The step-heavy flow caused friction, not confidence.
Iterations aren’t enough
Completion stayed flat (42–46%) over six months. We needed a structural rethink, not just visual polish.
Ideate & craft
Not a checklist, an invitation.
execution
Design execution
Previous flow — Search & filter
Final onboarding flow
Other deliverables
Outcomes
& reflections
Retention
lifted
Day 30 retention increased by 35% after the redesign. The share of users who churned within 3 sessions felt from 60% to 41%. Average premium subscription length increased by 22%, suggesting users converted with clearer intent.
Time-to-value
improved
More users reached core features earlier: AI tool usage in session 1 jumped from 14% to 33% = more users reached meaningful outcomes earlier.
New standard for delight & personalization
This wasn’t just a one-off fix. It set the tone for how we kept approaching product: with clarity, joy, and individual intent — one moment of delight at a time.